Ideas for Increasing Holiday Foot Traffic

More than 90 percent of retail sales occur in brick-and-mortar stores, and DEMDACO customers are especially fond of browsing an unexpected variety of thoughtful gift options for friends and loved ones in warm and inviting gift shops. Here are some ideas for boosting foot traffic, and getting shoppers to stay longer this holiday season:

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Offer Amenities

Create a comfortable shopping environment with amenities like a fun zone for kids, phone charging stations, and a relaxation area for companions. Refreshments, warm cookies, and snacks paired with featured kitchen products enhance the experience and keep customers browsing longer.

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Host an Event

Host unique in-store events like designer showcases, talks by local artisans, or cooking demos featuring DEMDACO’s Kitchen Boa®. Events create memorable experiences, attract foot traffic, and build connections within the community.

Gifts for Favorite Holiday Moments

Our consumer research highlights the holiday traditions most valued by shoppers. Here are some gift ideas to make these special moments even more memorable:

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Family Time

Products like Cuddle Soup Bowls and our Santa Family Puzzle are perfect for snowy days and gathering together for fun holiday moments.

Gift Ideas for Friends

The Warm Heart Mug Collection and the Your Journey Infinity Scarf make thoughtful gifts for friends, offering warmth and a touch of inspiration.

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Maintain an Online Presence

Use online tools to connect with customers: update your Google Business Listing, establish a website showcasing your catalog, and leverage social media for increased foot traffic. Online listings help customers find your store and make browsing easy.

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Old St. Knickers Game
Old St. Knickers Game
Old St. Knickers Game
Old St. Knickers Game

Five Retail Merchandising Tips

As the holidays approach, here are five ways to make your store stand out, ensuring it looks its absolute best and invites customers to return:

1. Lighting

Thoughtful lighting can enhance the ambiance and draw attention to key displays. Consider spotlighting special products or adding lamps for added warmth.

2. Themes

Organize your decorations, colors, and lighting around a consistent theme to make your store feel intentional and welcoming.

3. Signage

Guide customers to specific products with themed signage, like "Gift Ideas for Dad" or "Stocking Stuffers," to enhance their shopping experience.

4. Photo Displays

Create photo-friendly areas with signage encouraging social media sharing. This not only adds interactivity but also promotes your store online.

5. Get Inspired

Explore ideas on Pinterest or Instagram using hashtags like #visualmerchandising for more display inspiration.