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Valentine’s Day Success Kit
In 2019, Valentine's Day shoppers set new spending records. They added $20.7 billion to the economy, according to the National Retail Federation. That's more than the $19.2 billion spent in 2018. This gave a huge boost to retailers who cater to this market. (thebalance.com) The rise in retail spending may have to do with the number of new ways people are giving and trends we’re seeing for how people now celebrate the holiday. Here’s some information about those newer gifting trends and tips for setting up your retail store to make a bigger splash during the Valentine’s Day shopping season.
Valentine’s Day Gifts For Friends
While Galentine’s Day is officially a thing, we now also officially plan casual gatherings with friends of both genders for February 14. Consumers are on the lookout for cards and gifts that express friendship and non-romantic love. Casual and fun tokens for women feature inspirational quotes, feminine sentiments and light-hearted humor. Party invitations, decorations and supplies are another way to support friendship events on Valentine’s Day.
Galentine’s Day, February 13
Galentine's Day is a whole day dedicated to smothering female friends with even more love than usual, whether they're single or not. Galentine's Day is celebrated on February 13, the day before Valentine's Day. Basically, it's a recognition of friendship and the people who stick by your side as romantic relationships come and go. Invented by the character Leslie Knope on the sitcom Parks & Recreation, who celebrated Galentine’s Day with a waffle breakfast party, it’s a time to gather your gal pals for a wine-and-cheese happy hour, make a group mani-pedi appointment, or just feel how great it is to be in a room without men for a few hours.
Ready-To-Go Gift Bundles
Offering ready-to-gift bundles is a convenient way to provide variety in one package, while encouraging product sampling and exploration. It also emphasizes savings on individual items and allows retailers to effectively manage slow- and fast-selling products together. Here are some ideas for creating Valentine’s Day gift bundles in four quick steps.
Addtional Tools
In 2019, Valentine's Day shoppers set new spending records. They added $20.7 billion to the economy, according to the National Retail Federation. That's more than the $19.2 billion spent in 2018. This gave a huge boost to retailers who cater to this market. (thebalance.com) The rise in retail spending may have to do with the number of new ways people are giving and trends we’re seeing for how people now celebrate the holiday. Here’s some information about those newer gifting trends and tips for setting up your retail store to make a bigger splash during the Valentine’s Day shopping season.
Ready-To-Go Gift Bundles
Offering ready-to-gift bundles is a convenient way to provide variety in one package, while encouraging product sampling and exploration. It also emphasizes savings on individual items and allows retailers to effectively manage slow- and fast-selling products together. Here are some ideas for creating Valentine’s Day gift bundles in four quick steps.
Download NowAdd Gift Tags
Gift tags are a great way to add a personal touch to a ready-to-go gift bundle! By including a thoughtful message or the recipient's name, you can make the gift feel more customized and memorable.
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